From Startup to Success — The Beauty Business Starter Guide

You've done the training. Now it's time to build the business.

After 19 years in the beauty industry as an artist, salon owner and educator, I've written the guide I wish I'd had when I started. From Startup to Success takes you step by step from your very first ABN to a fully booked diary — with the practical, honest advice that most courses leave out.

Inside the 60-page guide:
✨ Setting up your business — ABN, business name, structure, insurance and your treatment space
✨ Pricing & profit — work out exactly what to charge so every treatment pays you properly
✨ Getting your first clients — your first 10 clients strategy and launch offer ideas
✨ Instagram & marketing — profile set-up, what to post and how to turn followers into bookings
✨ Enquiries & bookings — copy-and-paste replies that turn questions into appointments
✨ Creating an amazing client experience — from the first message to the follow-up
✨ Rebooking & building a loyal client base
✨ Content that attracts clients
✨ Growing your beauty business — raising prices, new services and working smarter
✨ Beyond Instagram — Google, TikTok, referrals and local partnerships
✨ Your 30-Day Launch Plan and 90-Day Business Plan — day-by-day checklists to follow

Perfect for: newly trained lash, brow and beauty artists ready to launch, and anyone who's started but wants a clear plan to grow.

Format: Instant digital download (PDF). Read it on your phone, tablet or computer, or print it out.

General information only — not legal, financial or tax advice.